D2C STOREFRONT
A pre-launch direct-to-consumer brand engaged us to build a premium, Next.js-powered storefront with an emphasis on craftsmanship, brand storytelling, and a seamless purchase path. The architecture is provider-agnostic so the final commerce/CMS stack can be selected closer to launch without rework.
Key Features:
Technologies Used:
Build a premium storefront while the final commerce/CMS stack is undecided and product details must remain private.
Architected a provider-agnostic layer with clean interfaces and adapters for commerce, payments, and CMS. Implemented feature flags and draft routes to stage content without exposing pre-launch details.
Ensure fast time-to-market without locking into a vendor too early.
Separated domain logic from integrations, enabling swap-in of Shopify/Medusa/others and a headless CMS with minimal refactor. Established a design system and routing structure that remains stable regardless of backend choice.
"Very professional team great results on getting my website done 5 star all day long"
Owner
Provider-agnostic adapters reduce integration risk and keep options open until commercial decisions are finalized.
Launch-ready foundation without vendor lock-in.
Optimized routing, images, and metadata create a strong baseline for discoverability and conversions at launch.
Performance and SEO baked in from day one.
Feature flags and environment gating protect sensitive assets and copy until public announcement.
Confidentiality preserved during build.
Gallery:
